Trends by Adina Buzatu

Visual identity

Adina Buzatu is one of the major hits of Calea Victoriei, one of Bucharest's most fashionable avenues. Her all-male client base is composed of people of real taste who are open to learning new fashion tips. Modern men want their wardrobe to follow the latest trends and express their dynamic personality. This need is fulfilled at Trends by exclusive brands, quality fabrics, professional style tips and a full range of after-sale services.
When it comes to style, Adina is an authority. She is up to date with the latest fashion trends and blends them with the principles of classic elegance. This philosophy needed to be communicated with the help of a new identity system. In the new logo, the square conveys stability, the black and white suggest classic style and the bold letters represent masculinity.

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