Our good friend and colleague, Cornel, belongs to that category of photographers who are lucky enough to still be passionate about their art, despite years having passed since first picking up a camera. Although he has recently shown more interest in professional portraits, he is still happy to put his skills to use on any kind of project, whether it is a shooting session for a product, photos of a concert in one of Bucharest's biggest clubs, or wedding photography.
The initial proposal from our friend-recently-turned-client was to construct a site in which he could display his portfolio. It soon became clear that we would first have to find the correct graphic language that would become the brand Cornel Roșu. We decided to keep the visual identity low-key. This is because the photographs are undisputably the principal element of the brand, and we wanted to avoid making the eventual graphic elements so powerful that they would be in competition with the photos. The logo symbol depicts a camera lens, for the typography we opted for Futura, and we chose black and grey for the brand's chromatic palette.
Cornel is a pragmatist. He wants those who access his webpage to immediately see that he has undertaken a wide variety of projects of different genres, and that his work is of a consistently high quality. Therefore the website cornelrosu.ro is in fact a virtual frame for our friend's portfolio.
A large number of Cornel's potential clients do not want to wait to get home before entering the site, but do it as soon as they receive his business card. This is why it was very important that the webpage's graphics were adapted to fit whatever kind of device they are accessed on.
The ease of navigation was another priority. The menu is composed of just two buttons: one to return to the homepage and one to get to the contact page. Orientation through the images is achieved with the help of a sub-menu that doesn't contain text, but only symbols. In the computer version the visitor moves from one image to the next by pressing the left and right arrows, while on the version for tablets and mobile phones the visitor navigates by swiping.